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We invite you to explore our members’ capabilities.

Over the years we’ve found that when a client engages one of us, they often end up working with several members of our chapter. So we've grown from a word-of-mouth referral organization into a practical consultancy — one where every member is at the top of their game.

Howard Lichtman

Howard Lichtman

The Lightning Group designs new revenue-optimization and “go-to-market” strategies and implements them with the clients' in-house staff or through its extensive resource network.  The Lightning Group offers Virtual Chief Marketing Officer services.

You've done all the cost-cutting that you can. Now what? You can't cost-cut your way to prosperity - companies need to focus on revenue generation strategies. To be a success, not only do companies need the correct strategy -- they also need flawless execution. The Lightning Group designs new revenue optimization strategies and implements them either with the customers' in-house staff or through The Lightning Group's extensive resource network. 

The Lightning Group provides Virtual CMO services to companies that require executive level strategic and marketing skills but do not need a full-time Chief Marketing Officer. We also assist Chief Marketing Officers in taking a fresh look at marketing and revenue opportunities. At the Lightning Group, we are not only the architects of the strategy, we are also the general contractors who manage the implementation. 

The Lightning Group are sponsorship experts. Having assisted many organizations in both development of sponsorship strategy as well as actual sponsorship solicitation. The key to sponsorship is understanding what the relevant assets are that a corporation or property has to offer and then effectively presenting them in a presentation piece. Even more importantly, sponsorship is never exclusively about the client’s assets or properties, even if there seems to be an appropriate target match - that is not enough. 

Sponsorship solicitation proposals must answer the “WIFM” (What’s In it For Me?) for the person that is being asked to spend sponsorship and marketing dollars. Clients often leave the “figuring out” of how the potential sponsor can utilize the sponsorship purchase to drive their business. This is a cardinal error. It is up to the person who is presenting the sponsorship opportunity to think through business building activation programs which clearly identify how the sponsorship can drive the prospect’s business. The Lightning Group has been at the forefront of understanding not only the client’s sponsorship assets, but also how they can drive potential sponsor’s business. 

The Lightning Group provides a series of business services for corporations including brainstorming facilitation, speaker programming, leadership training through structured experiences, guest speaking on a number of business topics, as well as event and conference planning. Our brainstorming sessions are so successful that we are pleased to offer a money-back satisfaction guarantee.

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